Recycled out of discarded bicycle chains, the LifeCycle Bracelets collection created by Ben Gould is a sustainable line of jewelry.
The hardy bike chains are salvaged from bike shops where these types of materials are constantly being discarded once they have been cut to fit a bike. Ben Gould uses the sturdy chains to create practical key chains, funky earrings and stretchy bracelets that look great on guys and girls. Some of the brighter colored pieces are powder-coated, while others are turned into fine jewelry with a shiny coating of chrome, silver and even gold plating.
Instead of letting these chains be thrown away when no longer needed, the LifeCycle Bracelets collection gives them new purpose as stylish fashion accessories.