College Life Captures

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The Life in a Nutshell Series is Centered Aruond Sleeping and Studying

— July 27, 2011 — Lifestyle
Although I never experienced dorm life, the Life in a Nutshell photo series really captures part of what I expected it would be like. Presenting the daily routine of studying and sleeping with some hanging around thrown into the mix, there is a youthful, carefree feel to these images that somehow negates the stressful feelings brought on by projects and exams.

Shot by Slovakia-based photographer Matus Opalka, the Life in a Nutshell photo series was inspired by his particular experience at college. With a rather quirky and quiet bird's eye perspective, Opalka lets us into his most private of spaces throughout the school year.

Trend Themes

  1. Dorm Life Documentation — Creating photo and video documentation of college dorm life through social media channels, particularly Instagram, as a means of promoting university experiences to prospective students.
  2. Sleep and Study Products — Developing innovative sleep and study products that promote the well-being and academic success of college students, including smart pillows and noise-canceling headphones.
  3. Virtual Campus Tours — Developing virtual campus tours to give prospective students a more realistic view of dorm life and the daily experiences they can expect as a college student.

Industry Implications

  1. Education — Universities can use social media platforms as a marketing tool, promoting college dorm life through using lifestyle bloggers and vloggers to draw prospective students to their schools.
  2. Tech — Sleep and study product development for college students presents an innovative and growing opportunity for technology companies who wish to target this market demographic.
  3. Travel — Virtual campus tours create a new industry where travel agencies and online concierge companies can enhance the recruitment strategies of universities, giving prospective students a glimpse into what college life entails.
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