Contradictory Gaze Lookbooks

The Libertine Libertine 2013 S/S Collection is Existentialist

The Libertine Libertine 2013 Spring/Summer lookbook presents models posing together with opposing gazes and outfits. The apparel is showcased in a dual format to show the versatility of the line and appeal to a mass audience. The lookbook is clever and forces the viewer to analyze both expressions and ensembles closely.

The 2013 Libertine Libertine collection is clean-lined and preppy. Libertine Libertine is a label based in Copenhagen designed by Rasmus Bak, Pernille Schwarz and Peter Munch Ovesen. The trio wanted to present collections of clothing with existentialism in mind. The designs are effortless and can be mixed and matched with ease.

The Libertine Libertine 2013 collection is inspired by city lights & contemporary culture.

Opposing Gazes
Exploring the use of contrasting gazes in lookbooks, creating a unique visual experience for viewers.
Dual Format
Utilizing a dual format in lookbooks to showcase the versatility of apparel and attract a broader audience.
Existentialist Clothing
Designing clothing collections with an existentialist theme, emphasizing effortless and mix-and-match styles.

Sectors Adopting This

Fashion
Incorporating innovative visual techniques and versatile formats into lookbooks to enhance brand appeal and engagement.
Photography
Expanding the boundaries of lookbook photography by using opposing gazes and dual formats to create intriguing visuals.
Design
Infusing existentialist themes into clothing collections to offer unique and effortless styles for consumers.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 25%
Freshness 8%