Simple is the New Smart

Brought to you by LG G3

Meet the LG G3. Innovative to its core, the LG G3 phone features a slim design, Qualcomm Snapdragon 801 processor, 13MP camera, and a Quad HD display. It's that simple, and simple is the new smart.

When it comes to design and portability, the LG G3 sets a high standard. It's metallic body is lightweight and comfortable in the hand. Unnecessary visual elements have been stripped away, resulting in better user experience. It's rounded out with a crisp display, enhanced performance and simplified usability, giving you all that you could ever want in a phone.

See how simple is the new smart by visiting LG on Facebook.

Simplified Design
Opportunity for design companies to focus on stripping away unnecessary visual elements for better user experience in product design.
Enhanced Performance
Opportunity for technology companies to prioritize faster processing speed and enhanced performance in device features.
User-centered Experience
Opportunity for companies to focus on creating products with usability and user experience as the top priority in order to match consumer preferences.

Who This Affects Most

Mobile Phones
Disruptive innovation opportunity to focus on creating more user-friendly, high-performance smartphones with simplified design.
Consumer Technology
Disruptive innovation opportunity to shift focus towards creating products that prioritize user experience and enhanced performance over unnecessary features.
Product Design
Disruptive innovation opportunity to create products with a user-centered approach, stripping away unnecessary visual elements for a simplified, streamlined, and seamless experience.
SCORE
6.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 100%
Freshness 8%