The brand new Lexus IS sedan is a truly exceptionally luxury automobile that brings together high luxury, exceptional speed and performance, safety and of course the style quotient that the brand has come to be renowned for across the world.
Unveiled at the Beijing Auto Show in China, the brand new Lexus IS sedan is designed to operate as an entry-level vehicle within the Lexus range. It keeps a lot of the style elements of the previous Lexus IS because of the vehicle's popularity.
The new Lexus IS sedan is equipped with new headlamps and upgraded grille and air intakes. The refreshed vehicle comes with 17-inch 10-spoke wheels that feature new designs and eyecatching, new machined finishes.
Ultimately, this Lexus IS sedan will appeal to upwardly mobile Chinese demographics looking for a luxury vehicle that isn't exorbitantly expensive.
Why This Trend Is Growing
- Affordable Luxury Cars
- The trend of offering high-end luxury features at a more affordable price point in the automobile industry.
- Entry-level Luxury Vehicles
- The trend of introducing entry-level luxury vehicles that retain the style and features of their higher-end counterparts.
- Upwardly Mobile Market
- The trend of targeting the growing market of upwardly mobile consumers looking for affordable luxury options.
Industries Being Reshaped
- Luxury Automobile
- Disruptive innovation opportunity: Developing affordable luxury cars that offer high-end features to a wider market of consumers.
- Automotive Manufacturing
- Disruptive innovation opportunity: Introducing entry-level luxury vehicles to expand customer base and tap into new market segments.
- Automotive Retail
- Disruptive innovation opportunity: Catering to the upwardly mobile market by offering affordable luxury cars through strategic marketing and sales tactics.
