Levi’s has created a new line of denim products called Waste Less, which will use less water than ever before and incorporate recycled plastic bottles into manufacturing. Each pair will contain an average of 8 post-consumer plastic bottles collected from regional recycling programs.
The production of denim takes a significant amount of water and cotton, so the new collection is refreshing news for those who would rather opt for more sustainable jeans. Many of Levi’s favorite cuts, including the 511 and 504, are being created using the new process, which is coming as good news to die-hard fans of the denim brand. Can’t wait to get your hands on a pair? The new eco-friendly duds will be available in January 2013 in stores around the world, as well as online at Levis.com.