A handcrafted timepiece is usually a prohibitively expenses product for the average consumer, but Leonard & Church is using the tenets of DTC businesses to offer that same degree of luxury without the eye-popping price tag. The New York-based watch company designs and manufacturers its watches itself, and then it sends those products straight to consumers without any touch points in between, saving a ton in the process.
In most cases, watchmakers will design and manufacture their latest model, and then pass it off to trading companies, middle men, and distributors. By the time the watches end up in stores in front of the consumer, the price has gone way up. According to Leonard & Church, the average price of one of their own watches is up to 10 times less expensive than with competitors' luxury watches.
Handcrafted DTC Watches
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