Paro Lentil Crisps are made with lentil flour, cooked in avocado oil and coated with seasoning blends to create flavors that are peppery and savory; spicy, minty and herbaceous; or smoky, tangy and zesty. These boldly flavored lentil chips expand Paro's South Asian-inspired portfolio with a snackable product, and each bag delivers 12 grams of plant-based protein.
“Each flavor was rooted in a specific South Asian food memory and reverse-engineered into snack form,” said Umaimah Sharwani, founder of Paro. The Salt & Pepper, Jalapeño Mint and BBQ Tikka Lentil Crisp flavors were intentionally made to meet consumers where they are, whether or not they have time to cook, and provide an effortless, great-tasting, nutritious way for them to indulge in the authentic essence of South Asia.
What's Driving This Trend
- Plant-based High-protein Snacks
- A shift toward lentil- and pulse-based snack formats that deliver substantial protein per serving could upend traditional chip categories by replacing oil- and starch-forward products with nutrient-dense alternatives.
- Ethnic-flavored Snack Fusion
- Bold, regionally inspired seasonings adapted into familiar snack formats are creating new taste profiles that broaden mainstream consumer acceptance of South Asian flavor palettes.
- Ingredient-forward Clean Labeling
- Products emphasizing single-origin flours, healthier cooking oils, and transparent seasoning blends are positioned to challenge processed-snack perceptions through ingredient-driven differentiation.
Who This Affects Most
- Snack Food Manufacturing
- Manufacturers focused on extrusion and baking technologies can exploit pulse flours and healthier frying mediums to generate new product lines that compete with legacy potato and corn chips.
- Food Ingredient Supply
- Suppliers of lentil flour, specialty oils, and spice blends may see demand for customized functional ingredients that enable high-protein, shelf-stable snack formulations.
- Grocery Retail and E-commerce
- Retailers curating health-forward and ethnically diverse snack assortments could reshape category layouts and online recommendation algorithms around protein-per-serving and flavor provenance cues.
