Rock music icon Lenny Kravitz and Dom Pérignon recently joined forces with the premium champagne brand naming the star as its first-ever global creative director. In celebration of the new partnership, Lenny Kravitz and Dom Pérignon have released a LIMITED EDITION VINTAGE 2008 blend that will be on sale at select locations in Ontario, Quebec and Alberta.
Describing Kravitz as an artist that "transcends the frontiers of disciplines, cultures and generations, whether in music, photography, design or cinema," Dom Pérignon also considered the star's obsession and vast knowledge of vintages when joining this new and exciting venture.
A lover of all things creative, musical icon Lenny Kravitz is a brand ambassador that resonates with Gen X consumers seeking a premium product that is also synonymous with adventure and exclusivity -- themes this partnership drives forward successfully.
Image Credit: Dom Pérignon