The lemlem x H&M collection shares the perspective of the womenswear brand founded by Ethiopian supermodel, actress and maternal health advocate Liya Kebede and it shares effortless styles for the spring and summer. The collaboration shares easy-to-wear designs with artisanal details, soft textures and lemlem's signature stripes and color-blocking.
The collection includes everything from cover-ups to sundresses, swimwear, jewelry and accessories, and more sustainable material choices like organic linen, recycled polyester and Tencel Lyocell. Kebede provided creative direction for the lemlem x HM campaign images and they also feature the supermodel and her daughter, which expresses the intent of the collection's "timeless feel aimed to be passed down from generation to generation."
With this collab, H&M is supporting the lemlem Foundation and its work to empower women artisans in Africa.