The Leica iPhone Sticker is a creation of San-Francisco-based photographer Joey Celis. He produced a custom sticker for his iPhone so it looks like a Leica M9 camera. He will not be creating this item for sale, but this epic disguise will hopefully inspire others to create marketable versions.
The Leica iPhone Sticker is such an incredible stick-on. I don't see why anyone wouldn't love this wonderful tech costume.
Implications - One of the best ways a company can capitalize on consumer interest in their product is by creating contests that require them to submit ideas, images or videos of themselves enjoying the product in different or creative ways. By requesting (and displaying) consumers enjoying their products, the company stands a good chance of creating a lasting personal connection between the brand and the public.