Swarovski Teams LEGO for Plastic Brick and Crystal Rings (UPDATE)
Rose Nazarali — June 16, 2009 — Life-Stages
We have seen the clothes, the home decor, and now Lego has joined forces with Swarovski to bring you a flashback of your childhood with an added touch of luxury.
The Lego rings and earrings are encrusted with a single Swarovski crystal, to add that touch of shine to these unique pieces of jewelry. Put together all the Lego accessories, and you cam morph yourself in to a real-life Lego doll.
Implications - In society today, there is a growing demand for products that generate feelings of nostalgia. Such products provide individuals a temporary relief from their day-to-day responsibilities while transporting them back to more leisurely and simple times in their lives. Businesses that can achieve these sentiments amongst consumers will see very large results.
The Lego rings and earrings are encrusted with a single Swarovski crystal, to add that touch of shine to these unique pieces of jewelry. Put together all the Lego accessories, and you cam morph yourself in to a real-life Lego doll.
Implications - In society today, there is a growing demand for products that generate feelings of nostalgia. Such products provide individuals a temporary relief from their day-to-day responsibilities while transporting them back to more leisurely and simple times in their lives. Businesses that can achieve these sentiments amongst consumers will see very large results.
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