We have seen the clothes, the home decor, and now Lego has joined forces with Swarovski to bring you a flashback of your childhood with an added touch of luxury.
The Lego rings and earrings are encrusted with a single Swarovski crystal, to add that touch of shine to these unique pieces of jewelry. Put together all the Lego accessories, and you cam morph yourself in to a real-life Lego doll.
Implications - In society today, there is a growing demand for products that generate feelings of nostalgia. Such products provide individuals a temporary relief from their day-to-day responsibilities while transporting them back to more leisurely and simple times in their lives. Businesses that can achieve these sentiments amongst consumers will see very large results.