The arrival of LEGO Super Heroes collides the Marvel and DC universe together by bringing their characters to the public in bricked form.
With the abundance of superheros films launched this summer and even more to come, it’s clear that being a comic book geek is cool. LEGO Super Heroes is a new collection that the toy company is launching next year and both Marvel and DC are a part of it. Faces you can look forward to from Marvel includes Spiderman, Iron Man, Hulk and the wise-cracking Deadpool. On the other half of the spectrum, you’ll see Green Lantern, Wonder Woman, Joker and of course the Dark Knight himself, Batman. I haven’t bought LEGO in a long time but with this release, I’m going to make my first purchase in years.
Get a sneak peek at the LEGO Super Heroes at San Diego Comic Con.
Key Themes Behind This Trend
- LEGO Super Heroes
- Opportunity to capitalize on the growing popularity of comic book movies and superheroes by creating LEGO sets featuring popular characters from Marvel and DC universes.
- Bricked Comic Figurines
- Potential to disrupt the collectible figurine market by offering LEGO versions of beloved comic book characters.
- Crossover Collaborations
- Opportunity for LEGO to collaborate with other industries, such as film studios, to create unique and collectible LEGO sets based on popular franchises.
Where This Applies
- Toy Manufacturing
- Toy companies can leverage the demand for comic book characters and superheroes to create LEGO sets that appeal to both children and adults.
- Entertainment Merchandise
- Companies specializing in creating merchandise for movies and comic books can tap into the popularity of LEGO Super Heroes to expand their product offerings.
- Comic Book Collectibles
- Collectibles sellers and comic book shops can explore the potential of selling LEGO Super Heroes sets as a new and unique addition to their inventory.
