Building Block Beer Parties

The 'LEGO + Lagers' Event Encourages Adults to Be Creative

Toronto's Gladstone Hotel is hosting a unique event called 'LEGO + Lagers' that gives adults a chance to let their imagination run wild. With the rise of adult coloring books and board game cafes, it is clear that many adults enjoy returning to the simple activities they enjoyed during their childhood. This event plays on the same premise of channeling the inner child to help adults relax and unwind in a creative way.

The LEGO + Lagers event is held every Tuesday evening at Melody Bar. Those interested in participating can simply grab a pint from the bar and choose their favorite box of LEGO. There are LEGO sets for making everything from castles to UFOs, meaning their are plenty of opportunities to get creative. Best of all, the event is entirely free to attend.

Adult Playtime
Encouraging adults to engage in fun activities from their childhood can be a rising trend for events and wellness industries.
Creative Nightlife
Incorporating creative activities into nightlife can offer an alternative to the conventional night-out experience.
Nostalgia Entertainment
Providing nostalgic activities for adults may become a growing trend amongst event organizers and wellness providers.

Industries Being Reshaped

Event Planning
Incorporating popular childhood activities into adult events could revolutionize the event planning industry.
Wellness/recreation
Encouraging adults to engage in childhood activities can be a new approach to wellness and recreation industry.
Beverage/alcohol Industry
Introducing unique events like 'LEGO + Lagers' could be a way for breweries and bars to attract customers and create a unique brand identity.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 41%
Freshness 8%

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