According to Digital Blue, a LEGO-licensed video camera called the ‘LEGO Animation Station’ is in the works. It is part of a line of digital cameras, PMPs, and walkie-talkies for children. All of the items will have a LEGO look, but won’t be made out of LEGO blocks.
The camcorder will feature a 1.4″ color LCD flip-out display, five-way navigation pad on the back, record/function buttons on top and a detachable remote control. A how-to guide for shooting video and video-editing software for the PC will be included in the camcorder package.
Digital Blue is scheduled to have the LEGO Animation Station Video Camera on seller’s shelves this summer/fall. It will retail for about $80.
What's Driving This Trend
- Lego-licensed Video Camera
- Opportunity for other toy manufacturers to create licensed video cameras targeted at children.
- Digital Cameras for Children
- Potential for companies to develop digital cameras specifically designed for young users.
- Child-friendly Video-editing Software
- Demand for video-editing software tailored to children's needs and skill levels.
Who This Affects Most
- Toy Manufacturing
- Opportunity for toy manufacturers to create innovative products that combine play and digital technology.
- Electronics
- Potential for electronic companies to develop digital cameras and accessories geared towards children.
- Software Development
- Demand for video-editing software companies to create child-friendly tools for young users.
