A few guys with a love for LEGO may have created the longest freestanding LEGO tower in the world. At 46 feet long, this bridge is a feat of engineering and of pure LEGO love.
The 46-foot long LEGO bridge is going to be displayed at the 2009 Australian Model Railway Expo. This confirms my suspicion that LEGO can be used for everything—the duct tape of the toy world!
Implications - With the ever increasing amount of stresses emerging each day in modern society, consumers are looking for ways to revert back to simpler times. Products that draw inspiration from childhood are appealing to those who want to forget their responsibilities for a moment. A company could develop their items with this nostalgic element in mind to draw in more shoppers.