British Television station ITV released a LEGO Ad Break, a series of British ads remade using LEGO to promote the LEGO movie, which will premier on Valentine’s Day across the pond. The commercial featured include an ad for insurance, one for a hotel chain, one for Internet service and one, which features actor Vinnie Jones, for the British Heart Foundation. These LEGO-rendered commercials are humorous and silly and a great way to embed the film into British popular culture.
This LEGO Ad Break is fun and silly, much like the film it promotes. The iconic actors are portrayed by LEGO mini figures and all of the scenery and action it recreated with LEGO and stop motion animation. These LEGO ad recreations show that the famous building bricks can be used to make and recreate almost anything.