As more countries begin to legalize either medical or recreational marijuana, there are many "firsts" coming about, including the world’s first-ever cannabis commercial for the cannabis-infused sparkling tonic 'Legal' drink.
The quirky 90-second commercial is set to the tune of music from indie filmmaker James Westby, who uses song as a means to explore the four flavors offered by Legal—Rainier Cherry, Lemon Ginger, Pomegranate and Cranberry CBD—as well as the traits that make each "drinkable high" unique.
The commercial is filled with humorous lines that poke fun at cannabis culture, including a section that begins as an ode to the Lemon Ginger flavor and quickly ends with: "And I just wanna say... I forgot what I was gonna say."
Key Themes Behind This Trend
- Legalization of Cannabis
- Disruptive innovation opportunities include new product development in the cannabis-infused beverage market.
- Advertising for Cannabis Products
- Disruptive innovation opportunities include creative and unconventional marketing campaigns to break stereotypes and reach new audiences.
- Exploring Flavor and Experience
- Disruptive innovation opportunities include developing unique flavor profiles and enhancing the sensory experience of cannabis-infused beverages.
Where This Applies
- Cannabis
- Disruptive innovation opportunities in the cannabis industry include the production and distribution of innovative cannabis-infused beverages.
- Beverage
- Disruptive innovation opportunities in the beverage industry include incorporating cannabis-infused products to cater to changing consumer preferences.
- Marketing and Advertising
- Disruptive innovation opportunities in the marketing and advertising industry include developing unconventional campaigns to promote cannabis-infused beverages while overcoming stereotypes.
