Painting-Inspired Editorials

Left March by Yakovlev Andrey Brings Modern Art to Life

The Left March photoshoot is inspired by a slew of modern paintings, bringing them to life in a way that modernizes them even more. Created for ETAGE magazine, a source for reflections on arts, culture, design, science and architecture around the world, this spin will speak to many different generations. Yet there is something youthful about them as well, which will help introduce a whole new side of art and culture to younger generations.

Shot by Yakovlev Andrey and art directed by Lili Aleeva, the Left March editorial stars models Ri-Javi, Masha Sher and Risha. From Frida to The Girl with a Pearl Earring, the characters and looks were perfected by makeup artist Elena Matveeva and stylist Gala Borzova. Of course, the set design is just as impressive.

Painting-inspired Fashion
Opportunity for fashion brands to incorporate elements from famous paintings into their designs, creating unique and visually stunning collections.
Artistic Editorial Photography
Potential for photographers to create editorial shoots that bring famous paintings to life, merging the worlds of art and fashion.
Intergenerational Art Appreciation
Chance to bridge the generation gap in art and culture by presenting iconic paintings in a modern and relatable way.

Sectors Adopting This

Fashion
Fashion brands can leverage the trend of painting-inspired editorials to attract art enthusiasts and create innovative collaborations.
Photography
Photographers can explore the intersection of fashion and art by capturing editorial shoots inspired by famous paintings.
Art and Culture
Galleries and museums can utilize painting-inspired editorials to engage younger audiences and spark interest in classic artworks.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 94%
Activity 90%
Freshness 8%

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