As a direct-to-consumer online luxury mattress retailer, Leesa is now expanding its offerings with the Leesa Adjustable Base, which may be paired with one of the brand's Leesa or Sapira mattresses and customized as desired.
The customizable bed base does not require a frame or existing foundation, yet provides a solid place on which a mattress may be added. With the press of a button on a remote control, the bed base can be reconfigured in a number of ways, so that the head or feet are elevated at various levels.
Knowing that many partners who share a bed have different sleep preferences, Leesa created its Adjustable Base to allow for control of one's individual side when two extra-large twin mattresses are used.
What's Driving This Trend
- Customizable Bed Bases
- The trend of customizable bed bases provides opportunities for businesses in the home goods industry to create innovative solutions that cater to individual preferences.
- Direct-to-consumer Sales
- The trend of direct-to-consumer sales in the luxury mattress industry opens up the potential for disruptive innovation, allowing businesses to cut out the middleman and offer high-quality products directly to consumers at competitive prices.
- Remote Control Features
- The trend of incorporating remote control features in the design of bed bases creates opportunities for technology and home automation industries to develop innovative solutions that offer a more convenient sleeping experience.
Who This Affects Most
- Home Goods
- The home goods industry can leverage the trend of customizable bed bases, allowing consumers to tailor their sleeping environments to their preferences.
- Luxury Mattress Retailers
- Luxury mattress retailers can benefit from the trend of direct-to-consumer sales, providing consumers with high-quality products at competitive prices without needing to go through third-party retailers.
- Technology and Home Automation
- With the incorporation of remote control features in bed bases, technology and home automation industries have opportunities to develop innovative solutions that offer a more convenient and personalized sleeping experience.
