What happens when Leatherface from The Texas Chainsaw Massacre has a day off from slicing up teenage hitchhikers? Renowned toy photographer Jason Jerde took a few “candid” shots to show us what happens when the lights go down in Texas and the screaming stops.
Using one of the new Stylized Leatherface action figures from Mezco Toyz and custom made miniature sets, Jerde captures the look and feel of the film in a humorous way.
Implications - Consumers are looking for products that feature an element of shock. Items that contain an unconventional aesthetic appeal to shoppers who want to experience something new.