John Baldessari’s ‘Learn to Dream’ Campaign is Rev

 - Jan 14, 2013
References: latimes & highsnobiety
Talented American artist John Baldessari was enlisted to concoct a new design for Los Angeles buses and has concocted the ‘Learn to Dream’ campaign.

Baldessari was commissioned to commence the project for the L.A. Fund and has deemed his work ‘Learn To Dream, Aprende A Soñar.’ The city buses were converted to appear like child-like yellow and black school buses. The massive redesigns also featured the namesake motto. The whole point of the fantastic campaign is to encourage people to reminisce about the joys of childhood and the direction for our future youth. The buses are inspiring and speak to the child in all of us to spread education and ambition.

The ‘Learn to Dream’ campaign is a brilliant idea and future artists will adorn the buses in months to come.