Joining forces with WWF in an effort to prevent the speedy destruction of the rainforests, Leafcutter ants march along their paths, holding protest signs and showing solidarity with the other animals who share their endangered environment.
500 signs with declarations such as "Help Now!" and "Save Trees!" were laser-cut out of leaves and distributed amongst the ants so that they proceeded to carry them and thus take part in the saving of their own home. This nifty idea sparked the imaginations of animal-lovers everywhere and soon became a viral hit, raising awareness for the campaign on both social media and traditional media outlets.
Coining the term 'antvertising,' this creative and ingenious advertisement campaign got 500,000 Leafcutter ants to participate in the 50th anniversary of WWF.