The Schon magazine 'Le Sport a Toute Allure' editorial is now being featured in the 17th edition of the publication. Art director Akmal Shaukat intensified the production's war paint motif, further emphasizing bright yellow, pink and blue shades.
Le Sport a Toute Allure is primarily focused upon the facial region of model Kat Cordts. Cordts is done up here in a dark gray mask, covering the bulk of her features. Bright translucent visors and militaristic caps added to the production's athletic undertones, specifically selected by stylist Manos Samartzis. Samartzis also put together ensembles featuring pieces by brands Jean Paul Gaultier, Federica Moretti and Versace.
The Italian-based photographer Marco Falcetta did an excellent job of capturing an assortment of themes here. His professional talent merged haute couture with sportswear and a commandeering vibe.
Why This Trend Is Growing
- War Paint Editorials
- Opportunity for makeup brands and fashion publications to collaborate on bold, artistic editorial shoots.
- Le Sport a Toute Allure
- Potential for athletic-inspired fashion brands to incorporate masks and visors into their designs.
- Haute Couture and Sportswear Fusion
- Emerging trend of combining high-end fashion with athletic elements opens up opportunities for designers to create unique and versatile pieces.
Industries Being Reshaped
- Makeup Brands
- Disruptive innovation opportunity to create bold and artistic makeup products for avant-garde editorial shoots.
- Fashion Publications
- Opportunity to showcase innovative and boundary-pushing fashion editorials that blend couture and sportswear elements.
- Athletic-inspired Fashion Brands
- Potential to incorporate masks, visors, and athletic motifs into fashion designs for a unique and versatile aesthetic.
