Le Mystère, an apparel label founded in 1991 designed to "revolutionized intimate apparel by building a bra for comfort," now offers two ultra-supportive, size-inclusive sports bras designed for the modern woman.
The Sheer Illusion Sports Bra was recently launched and offers a medium impact option with a sleek, streamlined aesthetic. The bra is made from supportive hi-density foam that offers a smooth contour shape that forms to the body. Le Mystère also offers a light compression option, the Active Balance Sports Bra, that made using a unique contour underwire that adds versatility. The bra boasts a plunging neckline complimented with a sheer, draped fabric for an eye-catching look.
The new Le Mystère sports bra are available in inclusive sizes and can be purchased online, with prices starting at $60.00 USD.
Image Credit: Le Mystère
Key Themes Behind This Trend
- Size-inclusive Sports Bras
- Disruptive innovation opportunity: Develop size-inclusive sports bras to cater to the needs of a diverse customer base.
- Ultra-supportive Sports Bras
- Disruptive innovation opportunity: Design ultra-supportive sports bras using innovative materials and contour shapes for enhanced comfort.
- Streamlined Aesthetic Sports Bras
- Disruptive innovation opportunity: Create sports bras with a sleek and streamlined aesthetic that combines style with functionality.
Where This Applies
- Apparel
- Disruptive innovation opportunity: Apply innovative techniques and materials to create comfortable and fashionable sports bras.
- Intimate Apparel
- Disruptive innovation opportunity: Develop modern and inclusive intimate apparel options, such as size-inclusive sports bras.
- E-commerce
- Disruptive innovation opportunity: Utilize online platforms to sell and market size-inclusive sports bras to a wide customer base.
