The Le Grand Balcon hotel is located in Southwest France and gives visitors a beautiful (yet quite moody) view of the clouds. The bedrooms are adorned in cloudy wallpaper, all displaying different weather casts.
Designed by Jean-Philippe Nuel, the cloudy wallpaper at the Le Grand Balcon hotel portray both sunny days and, dark dreary days. While both are beautiful, some might not want to wake up in the midst of a rain cloud.
Implications - Consumers relish in products that enable to experience something entirely different or exciting. Businesses that devote their efforts to offering such experiences to clients in an intimate setting will likely see large results.