Potato Chip-Branded Vodkas

Lay's and Eastside Distilling Join Forces to Create Lay's Vodka

Lay's and Eastside Distilling recently joined forces to create the new Lay's Vodka.

With its iconic chips and delectable flavors, Lay's has been creating joy for decades. Now, just in time for the holidays, the beloved potato chip brand is transforming its proprietary potatoes into a unique vodka for fans 21+ to enjoy.

The new Lay's Vodka was expertly crafted from a blend of Portland Potato Vodka and vodka distilled from Lay’s proprietary potatoes for what the brands describe as "a crisp, clean finish." The new beverage is available online for $40, while supplies last.

"For decades, Lay's has created joy through iconic chips and delicious flavors," the company stated. "Now, just in time for holiday festivities, the iconic potato chip brand is transforming its signature, proprietary potatoes into a one-of-a-kind vodka.

Image Credit: Lay's

Branded Alcoholic Beverages
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Where This Applies

Food and Beverage
The food and beverage industry has the opportunity to collaborate with alcohol brands to create unique, experiential flavors for consumers.
Alcoholic Beverage
The alcoholic beverage industry has the opportunity to create new and innovative product lines with unique flavors that appeal to consumers.
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SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 88%
Freshness 11%