Lauren Peralta Takes Viewers on an Personal Journey With Her Tattoos
Emily Evans — August 10, 2011 — Fashion
References: flickr & mymodernmet
Tattoos can be a very personal, thought-out decision for many people, just as they are for Lauren Peralta. As a model and photographer in New York, Lauren Peralta has a love of art, self expression and tattoos.
Through each of these self-portraits by Lauren Peralta, it is clear she feels freed when forsaking her inhibitions in order to create raw, intimate captures. These striking images could make even the most anti-tattoo individuals recognize the beauty in inked imagery.
Implications - Once thought of as a part of counter-culture, tattoos have now found their place within the mainstream via fashion spreads and television shows like Miami Ink. Marketers and product designers have been more hesitant to jump on this trend, but the apparent desire for a rebellious aesthetic is something the youth demographic of western society craves.
Through each of these self-portraits by Lauren Peralta, it is clear she feels freed when forsaking her inhibitions in order to create raw, intimate captures. These striking images could make even the most anti-tattoo individuals recognize the beauty in inked imagery.
Implications - Once thought of as a part of counter-culture, tattoos have now found their place within the mainstream via fashion spreads and television shows like Miami Ink. Marketers and product designers have been more hesitant to jump on this trend, but the apparent desire for a rebellious aesthetic is something the youth demographic of western society craves.
Trend Themes
1. Personal Tattoo Expression - There is a growing trend of individuals using tattoos as a form of personal expression, presenting opportunities for tattoo artists and tattoo studios to offer unique experiences and customized designs.
2. Inked Imagery in Mainstream Media - The acceptance of tattoo art in mainstream media provides opportunities for marketers and product designers to incorporate tattoo-inspired elements into their campaigns and products.
3. Rebellious Aesthetic for Youth Market - The demand for a rebellious aesthetic among the youth demographic creates opportunities for brands that can tap into this trend and offer products and experiences that align with the rebel identity.
Industry Implications
1. Tattoo Artistry - The rise in personal tattoo expression opens up opportunities for tattoo artists and studios to cater to a growing market of individuals seeking unique, meaningful tattoo experiences.
2. Fashion and Beauty - The integration of tattoo imagery into fashion and beauty campaigns allows brands to tap into the acceptance of tattoos in mainstream media and offer products that align with this trend.
3. Youth Culture and Lifestyle - Brands targeting the youth market can embrace the rebellious aesthetic trend by creating products and experiences that resonate with the rebel identity and cater to the desire for self-expression through tattoos.
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