This playful men's fashion editorial for Schon! Magazine is set in a laundry mat, and focuses on young men keeping themselves occupied while performing a typically boring task. Photographer Georgia Nerheim is behind the 'Laundry Day' series, which has a childish spirit behind it.
These shots capture lots of plaid boxers, t-shirts, pajama pants and tube socks (after all, it is laundry day). Models Martin Conte, Abiah Hostvedt, Duncan Proctor, Paul Boche and Ronald Epps goof around in this intriguing chore themed series. Some of these characters swing from drying racks while other squeeze into open dryers. These boxer-clad individuals do their best to keep busy while they do their laundry.
Try as they might to hide their boredom, these handsome laundry mat dwellers sport blank stares and pouts in this youthful series.
What's Driving This Trend
- Laundry Mat Fashion
- Opportunity to create fashion editorials or collections inspired by laundry mat aesthetics.
- Creative Chore Occupations
- Opportunity to develop innovative products or services that make mundane tasks more enjoyable and engaging.
- Youthful Boredom
- Opportunity to create entertainment or activities targeted at young individuals to alleviate boredom during routine tasks.
Who This Affects Most
- Fashion
- The fashion industry can incorporate laundry mat aesthetics into their designs and advertising campaigns.
- Product Development
- Companies specializing in product development can create engaging and interactive tools or gadgets that make mundane tasks more fun.
- Entertainment
- The entertainment industry can explore opportunities to create interactive experiences or media content for young individuals to enjoy while engaging in routine tasks.
