Laughing Cow is venturing into brand-new territory with the creation of Laughing Cow & Go cups, which are portable and the perfect size for slotting into cup holders. The snacks share the same creamy original dippable cheese that fans of all ages have come to know and love with crunchy breadsticks for dipping.
Each Laughing Cow & Go cup shares a total of 140 calories, plus five grams of protein in the form of flavors like classic Creamy Original with whole wheat breadsticks, Creamy White Cheddar paired with pretzel breadsticks and Creamy Herbs with included multigrain breadsticks. Free from artificial colors, flavors and artificial growth hormones, the cheesy snack cups have the potential to be savored as anytime snacks, especially family trips and quick runs out of the house.
What's Driving This Trend
- Portable Cheese Snacks
- The creation of portable and convenient cheese snacks in a cup format can disrupt the on-the-go snack industry.
- Dippable Snacks
- Trend of creating snack cups that include both the dip and the dippable items can disrupt the traditional snacking experience.
- Healthier Snacking Options
- Trend of providing healthier snacking options by using healthier ingredients and avoiding the use of artificial agents can disrupt the unhealthy snacking industry.
Who This Affects Most
- Convenience Food Industry
- This trend can disrupt the convenience food market by offering an easier and more portable snacking option.
- Dairy Industry
- The trend of creating healthier cheese snacks can disrupt the dairy industry by meeting the growing demand for healthier snack alternatives.
- Retail Industry
- This trend can disrupt the retail industry by creating a new category of snack products that meet the growing demand for healthier and portable snack options.
