Egyptian-Informed Bathroom Collections

LATOxLATO Collaborates with Pimar on a Slick New Capsule

Architectural duo LATOxLATO, comprised of Virginia Valentini and Francesco Breganze de Capnist, makes a notable return to Salone del Mobile.Milano 2024 in collaboration with Pimar. Their joint debut showcases the Maat collection, a modern bathroom capsule that boldly draws inspiration from the essence of the Egyptian goddess of balance and harmony.

Through a fusion of architectural volumes and refined design, LATOxLATO and Pimar really capture the attention of individuals who are looking for interesting designs that embrace essential forms and high-quality, noble materials. The capsule pays homage to Apulian Baroque architecture by seamlessly integrating Lecce stone and metal for a coherent and striking aesthetic effect that will surely elevate the bathroom style of any establishment. Matter and balance are named as "the protagonists of this collection."

The Maat collection includes a freestanding bain, a towel rail, and a storage rack

Image Credit: LATOxLATO

Egyptian-informed Modern Design
Expect to see more collaborations that draw inspiration from historical and cultural symbols to create contemporary products.
Architectural Fusion Capsules
The convergence of architectural elements with functional design is shaping unique and visually striking home decor offerings.
Materials Harmony Trend
A focus on integrating premium materials like stone and metal in interior design is gaining momentum for luxurious and cohesive aesthetics.

Who This Affects Most

Home Decor & Furnishings
Innovative partnerships in the home decor sector are reshaping the industry with culturally-inspired collections that blend tradition with modernity.
Architecture & Design
The collaboration between architects and designers is redefining the boundaries of traditional design approaches through the infusion of historical and contemporary influences.
Luxury Hospitality & Interior Design
Luxury establishments are increasingly incorporating distinctive and artistic bathroom collections to enhance guest experiences and set new standards of opulence.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 30%
Freshness 25%