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Unicycle-Based Commuting Campaigns

The Jackpot Joy 'Lark and Ride' Unicycle is Entertainingly Fun

— May 22, 2013 — Marketing
This month, novelty entertainment company 'Jackpotjoy' celebrated unicycles in honor of 'Lark and Ride's launch in London, England. The idea is to get people more comfortable with one-wheeled cycling and to promote unicycles as an environmentally-friendly and fun way to travel around the city.

While many people assume unicycles are for experienced riders and circus performers, unicycles are actually an extremely fun, creative and easy way to get around. With pick up stations all across London, 'Lark and Ride' promoted the use of unicycles by setting up free unicycle pick up stations and having the Brit famous Queen of Bingo Barbara Windsor unveil the event. The entire event was sponsored by FUNdation, a Facebook group advocated to promoting silly and wacky events. A great way to try something new, Jackpotjoy's unicycles are fun and entertaining way to get a great laugh.
Trend Themes
1. Unicycle-based Transportation - Unicycles are being promoted as a new and fun way to travel around the city.
2. Novelty Transportation - Companies are looking for creative and unique ways to promote eco-friendly transportation.
3. Eco-friendly Transportation - Sustainable transportation options are becoming more popular as people consider the impact of their daily commute on the environment.
Industry Implications
1. Transportation - Companies in the transportation industry should consider exploring unique and fun modes of transportation to attract new customers.
2. Entertainment - Entertainment companies can capitalize on the trend of promoting unique and fun forms of transportation as a way to get people out of their comfort zones.
3. Sustainability - Sustainability-focused companies can take advantage of the increasing interest in eco-friendly transportation options and promote them as a way to reduce one's carbon footprint.
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