For a limited time this holiday season during the days leading up to Christmas, consumers are able to visit Topshop's Oxford Circus flagship location in London to put themselves inside a large snow globe—and win prizes.
Instead of being filled with snow, the large-scale installation is packed with brightly colored confetti. The more confetti a person collects, the better the prize they win, although in the spirit of the season Topshop is ensuring "everyone's a winner." Some of the prizes that can be snagged include store discounts and even a £1,000 shopping spree.
As well as being a fun holiday activity, the large snow globe serves as a great way for fans to share their experiences on social media, as a camera captures people grabbing for confetti with an effect like Instagram's Boomerang.
Interactive In-Store Snow Globes
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