The Greeks, and perhaps those that came before, had the habit of making statues and monuments to commemorate great achievements. Today we do the same with trophies and memorials. Artist Lara de Greef apparently thought that our everyday activities weren’t getting enough recognition, hence this project titled Olympic Gold.
Lara de Greef depicts people doing really amazing things like putting on shoes, or pants, or brushing their teeth. It’s like a really sarcastic ‘cherish every moment’ art piece. I like it.
Key Themes Behind This Trend
- Everyday Accomplishment Tributes
- Disruptive innovation opportunity: Creating products or services that celebrate and commodify mundane activities to provide a source of inspiration and recognition for everyday achievements.
Where This Applies
- Art and Design
- Disruptive innovation opportunity: Introducing sarcastic or unconventional art pieces that challenge the traditional notion of what is considered extraordinary or deserving of recognition.
- Consumer Goods
- Disruptive innovation opportunity: Developing unique and creative consumer products that commemorate everyday activities, allowing individuals to appreciate the small moments in life.
- Event Planning
- Disruptive innovation opportunity: Organizing events or experiences that highlight and commemorate everyday accomplishments, offering a platform for individuals to share and celebrate their mundane achievements.
