Finnish sneaker label Karhu introduces its latest Land of the Midnight Sun pack, which features footwear designed with the concept of an endless summer in mind. The capsule is part of the label's Spring/Summer 2019 offerings and it is comprised of three models in total.
The range honors Finland and it's longer than usual summer days -- the sun does not completely set during the months throughout May to August. The three silhouettes include the Aria, the Fusion 2.0, and the Synchron Classic. All of the models are adorned in colors that recall the country's twilight hues of Starry White and Glimmering Orange accompanied by blue and gray to recall the lake in its scape. The construction boasts materials that blend mesh and pigskin suede materials.
What's Driving This Trend
- Endless Summer Footwear
- Opportunity to create footwear designs inspired by the concept of an endless summer.
- Twilight Hues
- Design and market products that utilize colors reminiscent of twilight and evoke a sense of nostalgia.
- Mesh and Suede Fusion
- Innovation opportunity to develop materials that combine mesh and pigskin suede for unique and stylish footwear.
Who This Affects Most
- Fashion
- The fashion industry can explore the trend of creating footwear inspired by endless summers and twilight hues.
- Outdoor Recreation
- Opportunity for outdoor recreation companies to incorporate summer-inspired designs into their footwear products.
- Material Science
- The material science industry can work on developing new materials that combine mesh and pigskin suede for various applications, including footwear.
