With flames, ramps, broken shopping carts and old garbage, the Lakai Transworld Skateboarding video is super hot.
Transworld Skateboarding put forth the Skate & Create challenge to inspire skaters to shoot, direct and produce a creative skate video. The group Lakai was the winner of the challenge and received their picture on the cover of the magazine, and a spot reserved in Skate & Create 2011.
Implications - One of the strongest and most effective ways a company can attract attention to its brand is by staging an elaborate and dangerous publicity stunt. By creating a spectacle, the publicity stunt will raise awareness among the media, outsiders and established consumers of the brand.
Flaming Board Tricks
More Stats +/-
Fiery Night Photography
Fiery Fashion Shoots
Luxury Glittering Firepits
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Lakai Transworld Skateboarding Video is Dangerously Hot
- By: Amanda ChangSep 10, 2010 Updated: Jun 9 2011