With flames, ramps, broken shopping carts and old garbage, the Lakai Transworld Skateboarding video is super hot.
Transworld Skateboarding put forth the Skate & Create challenge to inspire skaters to shoot, direct and produce a creative skate video. The group Lakai was the winner of the challenge and received their picture on the cover of the magazine, and a spot reserved in Skate & Create 2011.
Implications - One of the strongest and most effective ways a company can attract attention to its brand is by staging an elaborate and dangerous publicity stunt. By creating a spectacle, the publicity stunt will raise awareness among the media, outsiders and established consumers of the brand.
Key Themes Behind This Trend
- Dangerous Publicity Stunts
- Opportunity for companies to attract attention and raise brand awareness through elaborate and risky spectacles.
- Skate & Create Challenges
- Promoting creativity and innovation among skaters by encouraging them to shoot, direct, and produce unique skate videos.
- Extreme Sports Marketing
- Utilizing extreme and visually captivating sports videos to promote brands and engage with target audiences.
Where This Applies
- Skateboarding
- Skateboarding industry can leverage dangerous publicity stunts and Skate & Create challenges to enhance brand image and engage with skaters.
- Advertising & Marketing
- Opportunity for advertising and marketing agencies to develop and execute elaborate and attention-grabbing publicity stunts for brands.
- Sports Apparel & Equipment
- Brands in the sports apparel and equipment industry can benefit from partnering with skaters and sponsoring Skate & Create challenges to showcase their products.
