Brother and sister Anna and Tuomas Laitinen are the designers behind the Laitinen AW 2010 collection. The menswear designs mix psychedelic prints with muted colors and offbeat shapes, including an oversized cape that would have Dracula jealous.
According to Tuomas, the beginning of the Laitinen AW 2010 collection came about with images of nineteenth century juvenile Finnish prisoners, with a dark palette to match that inspiration.
Implications - In the last few years, contemporary fashion has featured a pronounced obsession with the styles of yesteryear. Companies and brands that want to appeal to fashionistas and the general public alike can do so by trumpeting the connection between their new clothes and designs from the past.
Key Themes Behind This Trend
- Obsession with Retro Fashion
- Companies can capitalize on the current obsession with retro fashion by highlighting the connection between their new designs and styles from the past.
- Menswear with Psychedelic Prints
- There is an opportunity for companies to create menswear designs that combine psychedelic prints with muted colors and offbeat shapes.
- Oversized Capes as Statement Pieces
- Brands can experiment with oversized capes as statement pieces to cater to customers looking for unique and attention-grabbing fashion items.
Where This Applies
- Fashion
- The fashion industry can explore the trend of retro fashion and incorporate it into their designs and marketing strategies.
- Menswear
- There is an opportunity for menswear brands to embrace the combination of psychedelic prints, muted colors, and offbeat shapes in their collections.
- Apparel Accessories
- Companies in the apparel accessories industry can introduce oversized capes as statement pieces to offer customers unique and fashionable options.
