Today in Peru, nursing rooms for mom and baby in the workplace are mandatory, but what happens when moms go shopping? All is ok until a baby gets hungry and mom has to find some place to sit and breastfeed. Unfortunately, Peruvian society still thinks this act of love is a public exposition. Sadly, this leaves mom and baby feeling uncomfortable and the experience is not very pleasant.
Maternelle Peru, a leader in the field of innovative products for moms and babies, in alliance with one of the largest shopping centers in Peru, Real Plaza, realized the problem and decided to take action and implement the first lactary. Access is totally free and facilitates breastfeeding in a comfortable, intimate atmosphere that's 100% hygienic. The space was designed as a baby room with comfortable couches, lactation pillows and more.
This initiative was well received. After opening the 'Real Plaza - sede Primavera,' the 'Real Plaza - sede Salaverry' launched in 2015. This year, they are projected to continue implementing these spaces in other malls.
Why This Trend Is Growing
- In-mall Lactaries
- Companies can create comfortable and private nursing rooms in public places such as malls and offer easy access to mothers, improving convenience and comfort for them.
- Hygienic Breastfeeding Spaces
- Innovative products for moms and babies could be further developed that provide exclusive, comfortable, and 100% hygienic spaces for nursing moms even in public places where privacy and hygiene are major concerns.
- Breastfeeding Awareness Programs
- Businesses can continue to collaborate with organizations that increase awareness about the benefits of breastfeeding and provide education and support to young mothers about nursing options and lactation techniques.
Industries Being Reshaped
- Retail
- Retailers could capitalize on the opportunity to create in-mall lactaries and potentially attract more mothers and families by providing a value-added service that makes their shopping experience more comfortable and convenient.
- Maternal and Child Health
- Companies that continue to innovate in the field of maternal and child health could create hygienic and innovative products that help nursing mothers in public places and make breastfeeding an easier and healthier option for babies.
- Event Management
- Event management companies can provide breastfeeding spaces at conferences, festivals, and other public events to make them more inclusive for mothers and ensure their comfort so they can participate freely in these events without worrying about nursing their babies.
