The LACOSTE x Roland Garros 2019 collection brings together the vision of the iconic tennis-wear brand with the legacy of the French tennis tournament. Celebrating both brands' impact on the tennis sport as a whole, this co-branded range marries timeless sportswear silhouettes with contemporary details, appealing to consumers that seek a balance of style, comfort and function.
Consisting of pieces designed both for on and off the court, the collection highlights co-branded, color-blocked tops, functional fanny pack accessories and crocodile insignia hats as part of its off-court range. When it comes to its on-court looks, Lacoste unveils the newest Novak Djokovic collection, with technical shorts, polo shirts and jackets featured as standouts. There is also a focus on playful graphics like "timeless stripes, deconstructed court lines and tennis ball prints" throughout staying true to Lacoste's vivid and effortlessly cool aesthetic.
Image Credit: Lacoste
Why This Trend Is Growing
- Tournament-themed Apparel
- The intersection of sports and fashion creates opportunities for brands to appeal to consumers who value both style and function.
- Co-branded Collaborations
- Partnerships between established brands can lead to the creation of unique and desirable products for consumers.
- Graphic-based Designs
- Playful graphics and unique design elements can help differentiate brands in a crowded market and resonate with consumers looking for bold statement pieces.
Industries Being Reshaped
- Sportswear
- Incorporating unique graphics and innovative design details into sport-specific apparel can increase demand for products and set brands apart.
- Fashion
- Collaborations between established fashion and sportswear brands present opportunities to create collections that appeal to consumers across multiple industries
- Athletic Gear and Accessories
- From functional fanny packs to technical shorts, incorporating features that enhance a consumer's workout experience can set a brand apart in the athletic gear and accessories industry.
