Nike's Labor of Love campaign celebrated the brand's Air Force 1's 35 anniversary, with dynamic personalities from Hong Kong, including the athletes Cecilia Yeung and Stephanie Au.
The campaign was broken down into three segments, featuring the themes of Future Force, Creative Force and Force is Female. Led by unique personalities within the industries of sports, fashion, music and art, this campaign honored individuals who dedicate themselves to their passions. The diverse grouping of celebrated individuals included the tattoo artist Lily Cash, the actress Cecilia So and the songstress AGA.
The timeless shoe accompanies these personalities throughout several edgy editorials and is seen worn in multiple variations, including the classic all-white AF1 Low to the glossy SF-AF1.
Image Credit: Nike, hypebae
Anniversary Sneaker Campaigns
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Secretive Sneaker Pop-Ups
Adjustable Logo Sneakers
Interactive Digital Basketball Courts