Last fall, we wrote about La Prairie's $1,000 moisturizer, and they've followed it up with La Prairie Skin Caviar Crystalline Concentrate for spring. At $375, the serum is a tad more affordable than last summer's moisturizer, but it clearly defies the recession.
What's in a $375 skin serum? According to Luxist, La Prairie's Skin Caviar Crystalline Concentrate features diamond, mica and quartz crystals for shinner, as well as amino acids, plant extracts, peptides, caviar extracts, and La Prairie's own Cellular Complex. The serum promises to add shimmer and restore luminosity.
What's Driving This Trend
- Luxury Skin Care
- There is a growing trend in the high-end skincare market for products infused with rare or exotic ingredients, which presents an opportunity for luxury skincare brands to explore R&D in innovative skincare products.
- Diamond-infused Products
- The diamond-infused trend seems to have staying power, and presents an opportunity for brands to incorporate diamond powder into various products, like lipsticks and eye shadows, to offer increased glamour to everyday wear.
- Shimmering Skincare
- The shimmering skincare trend opens up opportunities for brands to explore incorporating illuminating ingredients into skincare products, offering 'radiant, glowing skin' effects to customers.
Who This Affects Most
- Beauty and Cosmetics
- The beauty and cosmetics industry can continue to explore the use of luxe, rare, and/or precious ingredients in high-end skincare, as well as develop innovative and specialized skincare formulations suitable for premium product ranges.
- Jewelry and Luxury Accessories
- Jewelry and luxury accessories brands can explore branching out into beauty products with diamond-infused makeup and skincare items, to create a complete brand experience for consumers seeking high-end products from their favorite luxury brand.
- Technology and Research & Development
- The trend for innovative skincare products presents an opportunity for technology and research & development industries to collaborate with the beauty and cosmetics sector, to create truly innovative skincare products with emerging technologies and unique ingredients.
