Platinum-Infused La Prairie Skincare

By: Alex Covert - Published: Sep 29, 2008   Updated: Apr 6 2011 • References:
What do you get when technology has reached its limits and real advances are nonexistent? You get a marketing dream-world in which concoctions of "rare" and expensive ingredients become the norm. La Prairie is selling their Cellular Cream Platinum Rare, a platinum-infused moisturizer that touts incredible rejuvenating properties.

A jar will cost you $1,000.

Implications - In a world where so many people are obsessed with looking perfect and beautiful it's no wonder that companies come up with wild skincare rituals. People are willing to by into anything that says it will make them look younger because today's society thrives on youthfulness. Women are are huge market when it comes to skincare because they purchase these products much more than men. Stats for $1,000 Moisturizers Trending: Older & Mild
Research: 3,942 clicks in 399 w
Interest: 4 minutes
Concept: $1,000 Moisturizers
Related: 42 examples / 32 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: platinum handbag, wedding gowns as investment pieces, and platinum cake.