Brick-and-mortar establishments are key in establishing a worthwhile and tangible connection with customers and this LA pop-up for Browns Fashion does just that. The retail space is designed with an industrial flair by London studio Brinkworth and the location marks the first time the contemporary stylish label extend itself physically outside of the United Kingdom.
The LA pop-up is located on Sunset Boulevard. The interior boasts a series of industrial trolleys which add an agreeable juxtaposition with Browns Fashion’s stunningly interesting clothing collection. From extravagant prints to vibrant colors, the way the mode of presentation effects the objects that are presented is truly striking — a good example of how manufacturing can play a role in consumer purchasing decisions.