Nike introduces a new tonal iteration of the Air Max 90 sneaker model with the Kumquat colorway palette to join the roster. Inspired by the citrus fruit, the shoe boasts summery themes. The construction starts with mesh at the base foundation in the Kumquat hue before it is detailed with Anthracite tonal leather overlaying on top, continuing at the eyestays and the branding tabs by the heel and tongue sections.
University Gold is also applied to add some contrast and it can be seen at the throat of the silhouette, the back of the midsole, and the Swoosh branding. It is complete with white laces around the tongue and the midsole before being rounded out by a black outsole.
Image Credit: Nike
Key Themes Behind This Trend
- Tonal Sneakers
- Opportunity for footwear companies to create tonal sneakers inspired by different themes.
- Citrus Fruit-themed Fashion
- Disruptive innovation opportunity for apparel and accessory companies to create citrus fruit-themed products.
- Colorway Palettes
- Potential for customization and personalization with different colorway palettes of sneakers and other products.
Where This Applies
- Footwear Industry
- Opportunities for footwear companies to create new product lines inspired by different themes such as citrus fruits.
- Fashion Industry
- Disruptive innovation opportunity for apparel and accessory companies to create citrus fruit-themed products and expand their product lines.
- Customization Industry
- Potential for customization and personalization companies to partner with footwear and fashion companies to offer unique product options with different colorway palettes.
