Nestlé is working towards its 2025 goal of reducing its use of virgin plastics by a third by introducing Australia's first soft plastic KitKat wrapper made with recycled content. The prototype KitKat wrapper was created to work towards a circular economy and close the loop on soft plastic recycling, all the while keeping waste out of the landfill.
Working with a coalition of companies with a shared vision for a sustainable future, Nestlé created a solution that makes it possible for waste soft plastic to be collected and processed, then turned back into oil, and finally, realized as a prototype wrapper. Sandra Martinez, CEO of Nestlé Australia, says: "Between us, we have shown that there’s a pathway to solve the soft plastics problem. To build this at scale, across all states and territories, across hundreds of councils, is going to take a huge effort from government at all levels, from industry and from consumers, but I think it can be done."
Why This Trend Is Growing
- Recycled Soft Plastic Packaging
- Nestlé's KitKat prototype wrapper paves the way for innovative recycled soft plastic packaging solutions.
- Circular Economy
- Nestlé's soft plastic KitKat wrapper demonstrates the opportunities and benefits of adopting a circular economy model.
- Sustainable Packaging
- Nestlé's use of recycled content in KitKat wrappers highlights the growing trend towards sustainable packaging solutions.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can embrace recycled soft plastic packaging to meet sustainability goals and reduce environmental impact.
- Packaging
- The packaging industry can benefit from the shift towards circular economy models and increased demand for sustainable packaging solutions.
- Waste Management
- The waste management industry can explore innovative solutions for the collection and processing of soft plastics to support circular economy initiatives.
