Director KT Auleta captured models as they exited from the catwalk at the Viktor & Rolf Autumn/Winter 2011 fashion show in Paris. KT Auleta’s beauty film explores the theatrical red features created by makeup artist Pat McGrath and hair stylist Luigi Murenu.
In KT Auleta’s beauty film, the models seem to be scarlet-faced soldiers in training for a war against beauty. All of the models' faces are painted red, creating "a group to crusade" the designers' line. The models come together as a powerful fashionable force of warriors in the battlefield of beauty, which worked well with Viktor & Rolf's collection of armor-like silhouettes and styles.
View the highlights from the Autumn/Winter 2011 line by designers Viktor Horsting and Rolf Snoeren in the gallery above.
Key Themes Behind This Trend
- Theatrical Makeup
- There is a growing trend in the use of red, theatrical makeup in fashion shows.
- Fashion Films
- There is a trend in creating short films that showcase the beauty and fashion industry.
- Fashion Show Highlight Reels
- There is a trend in creating highlight reels of fashion shows for promotional purposes.
Where This Applies
- Beauty
- Opportunities for innovation exist in the creation of new theatrical makeup lines.
- Film
- Opportunities for innovation exist in the creation of new fashion film concepts and techniques.
- Fashion
- Opportunities for innovation exist in the creation of new methods of showcasing fashion shows and collections.
