Krispy Kreme's Valentine's Day donuts were inspired by candies. It can be difficult for consumers to decide what to get their loved one on Valentine's Day, but the donut brand hopes to make the decision a little easier with branded sweet treats that relay special messages.
The heart-shaped donuts are limited-edition, and drew inspiration from 'Sweethearts' -- heart-shaped candies that arrive with different message on them. The donuts take on the same messages, including phrases like "Hug Me", "All Mine", "BFF" or "Happy". Consumers can choose between 12 different iterations, but those wanting to personalize their gifts, can do so with the 'Love Creations Kit' which lets individuals design their own donuts, with their own messages.
Image Credit: Krispy Kreme