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Fashionable Doughnuts

Krispy Kereme and GLAMOUR Magazine Do a Delicious Collaboration

— August 24, 2011 — Lifestyle
Tying in with a highlight in the diary of fashion aficionados everywhere, Krispy Kreme UK and GLAMOUR magazine have collaborated to design an exclusive Autumn / Winter 2011 capsule collection of the GLAMOUR Glaze range for London Fashion Week. There are now glossy, stylish and fruity-flavoured doughnuts for fashion lovers everywhere.

This season’s collection features the trademark Strawberry Glaze doughnut, synonymous with the GLAMOUR Glaze line, accompanied by a new Orange Glaze doughnut. The Orange Glaze has been created from trend predictions of the upcoming season from GLAMOUR’s fashion team, who noted the ‘70s and the bright colour influences as two key themes for the upcoming season.

Jo Elvin, GLAMOUR’s Editor, commented, “Stylish and delicious treats to keep the GLAMOUR team going in-between shows is essential. Following extensive taste tests the GLAMOUR Glaze is one of our must-have Fashion Week accessories!”

The new limited edition collection will be available at all Krispy Kreme UK stores and in-store cabinets from the 29th of August until 2nd of October.
Trend Themes
1. Fruity-flavoured Doughnuts - Opportunity to create innovative and unique fruit-inspired doughnut flavors that appeal to fashion lovers.
2. Collaborative Capsule Collections - Potential for fashion brands and food companies to collaborate on limited edition collections that align with fashion events.
3. Fashion Week Accessories - Opportunity to create fashion-themed food items that can serve as trendy accessories during fashion events.
Industry Implications
1. Fashion - Fashion industry can explore collaborations with food companies to create special food products that cater to fashion enthusiasts.
2. Food and Beverage - Food and beverage companies can develop unique and trendy food items that align with fashion events and collaborations.
3. Event Planning - Event planning industry can incorporate thematic food items that complement fashion events and help create memorable experiences.
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