Kranebet Italian Gin, a classic gin brand that is produced by Rossi d’Asiago distillers, has officially launched in the United Kingdom.
What makes Kranebet particularly unique is that the gin was originally created as a medical elixir and, as a result, utilizes a unique set of ingredients and an artisanal distillation method. Unlike other gins, Kranebet is made using a copper still with a bain-marie system. Because of this, it is completely free of artificial flavors. Specific botanicals used in Kranebet include juniper berries, roman absinthe, quassia bark, gentian root, and coriander seeds.
According to the company, the spirit can be enjoyed both neat or chilled on the rocks, as well as mixed in cocktails such as a Gin and Tonic.
Image Credit: Kranebet Italian Gin
Key Themes Behind This Trend
- Artisanal Gin
- The rise of artisanal Italian gin presents an opportunity for craft distilleries to produce unique, small-batch gins with locally-sourced ingredients.
- Medical-inspired Drinks
- Incorporating medical-inspired ingredients into cocktails and spirits, such as Kranebet's use of quassia bark, presents an opportunity for cocktail bars and bartenders to offer unique and health-conscious drinks.
- Bain-marie Distillation
- Exploring innovative distillation methods such as the bain-marie system used by Kranebet could lead to the creation of new spirits with unique flavors and aromas.
Where This Applies
- Craft Distilling
- Small-batch distilleries can capitalize on the artisanal gin trend and utilize locally-sourced, medical-inspired ingredients to create unique spirits that stand out from mass-produced brands.
- Cocktail Bars
- Cocktail bars can incorporate medical-inspired ingredients like quassia bark in their menu, offering healthier alternatives to traditional cocktails while tapping into the growing demand for unique and exotic flavors.
- Distillery Equipment Manufacturers
- Manufacturers of distillery equipment can develop and market innovative systems, such as Kranebet's bain-marie still, to meet the demand for new and unique spirits and support the growth of craft distilleries.
