Kosas' Wet Stick is a lip care stick that blurs the line between skincare and makeup. All too often, lipsticks with moisturizing benefits are not long-wearing but this shiny balm stays wet-looking for hours.
This sheer-coverage product is infused with hyaluronic acid to lock in hydration, plus squalane and ceramides for softening and moisturizing benefits. The skin-caring formulation also includes peptides and mango butter for plumping and smoothing benefits. From Skinny Dip to Bikini Blaze, the brand offers several juicy shades that create a natural flush of color.
By combining the vibrancy of traditional lipsticks with the soothing properties of lip balms, Kosas' innovative moisturizing lip shines cater to individuals seeking a balance between style and comfort, enhancing their lip care experience.
What's Driving This Trend
- Skincare-makeup Hybrid
- Opportunities for creating innovative skincare-makeup hybrid products that offer long-lasting benefits and natural-looking finish
- Sustainable Beauty
- Opportunities for exploring sustainable ingredients and packaging for lip care products that are both good for the environment and effective
- Multi-functional Products
- Opportunities for developing multi-functional lip care products that can offer different benefits in a single formula to provide convenience to consumers
Who This Affects Most
- Beauty
- Beauty companies can explore the innovative makeup-skincare hybrid trend to create lip care products that cater to consumers seeking both style and comfort
- Sustainability
- Sustainable companies can explore the use of eco-friendly ingredients and packaging to create lip care products that cater to consumers seeking environmentally-friendly options
- Cosmetics
- Cosmetics companies can innovate by creating multi-functional lip care products that offer different benefits in a single formula to provide convenience to consumers
